PowerTrip Festival
Branding & Poster
Objective
PowerTrip is a hard rock festival that takes place in Indio, California, with 2023 being its inaugural year. I set out to design a branding system that made PowerTrip feel like an already legendary festival, but still felt modern and spoke to all ages of rock fans. I wanted to feature hand-drawn lettering and illustrations that could encompass applications of all sizes, including a poster, a billboard ad, feather banners, event passes, and merchandise items.
Summary
The system I created leans on American traditional tattoo style and the Californian desert for inspiration. The peacock-inspired color palette is a nod towards glam rock, and the lightning illustrations create high contrast and add to the powerful and electric feel. The handmade type is heavily inspired by metal rock with a thick border for added contrast. The cactus/guitar pick illustration pays tribute to the Californian desert. The poster design is in an American traditional tattoo style with hand-drawn line work and banner illustrations. This branding system speaks to all ages, from legendary fans to new rockers.
Conclusion
It was so fulfilling to see this project through to the end result. Rock music has always been a big part of my life (I saw Alice Cooper in concert with my dad and sister shortly before starting this project), and working through the strategy of creating artwork that speaks to all generations of rock fans was really gratifying. I’d love to expand this project to include more merchandise including stickers and wayfinding signage for vendors, food, water stations, and more.